PRINTS

Updated: Nov 3

Key Print Categories for A/W 2025:

Dark & Moody Florals: Florals are a dominant theme, but with a sophisticated, dark romanticism. Think painterly strokes on black canvases, glitter-dusted flowers, and photorealistic bouquets that feel decadent rather than cheerful.
Sophisticated Animal Prints: Animal prints continue to be a major trend, with cow print and snake print highlighted. Leopard print can act as a versatile neutral, while other wild patterns like tiger and zebra also appear, often styled with bohemian flair or in formal settings.
Dynamic Stripes: Stripes are back with a modern twist, showcasing bold, asymmetrical patterns and vibrant color contrasts to create a sense of dynamism.
Classic Plaids: Traditional plaids remain a strong classic, but designers are pairing them in fresh, innovative ways and using them in innovative ways.
Natural Botanicals: Inspired by autumn landscapes, prints feature rich leaf motifs, blurred botanicals, and patterns evoking forest floors and golden sunsets, bringing organic forms and earthy textures to the forefront.

Overall Themes & Aesthetics:

Depth & Texture: Prints are used to add dimension, personality, and opulent textures to designs.
Dark Romance: A mood of decadent drama and mystery, with florals and scrolls emerging from dark, shadowy backgrounds.
Understated Elegance: Florals shift from playful to complex and refined, often in muted palettes that add depth to outerwear and dresses.
Nature-Inspired: An overarching theme drawing from autumn landscapes, earthy tones, and organic forms, connecting with sustainability and mindful living.